Mobile video editing

The birth and development of apps (free or not) for video editing (iOs or Android) is what drove us to create Smart Videos.

The promise to make such a complex discipline accessible through such a small, consumer-grade device meant that, for once, we could really talk about “democratising the medium”.

Has the promise been kept?
By Smart Videos

Mobile video editing

…is this the future of video marketing?
What is the best video editing app for Android?” is probably the most recurrent question that people ask.
Well, follow the link above to read our answer.

What we would rather like to point out here is: why?
Why did we come to believe that smartphone video editing is the future of video-making?
And, more importantly, do we still believe so?

When we were kids, we could consume three types of videos: cinema, television, video games.

However, there was only one way to produce them: the big plastic video camera for family films.
Started with the super 8, this niche market, in the early 90s, had in the first Sony Handycam cameras its mainstay. 

The problem wasn’t shooting: the problem was editing.

One solution we found was to use VHSWith the video camera, images were projected on television, with VHS they were recorded.

Pushing pause, sending the tape forward, starting recording 
again at the desired point was the most sophisticated method we could find. 

And how to add titles?
Simply, we would film a sheet of paper or, at some point, the computer screen.

And the music?
Live, or nothing at all.

In the early 2000s, the first version of Adobe Première arrived.

Not that it was useful: the graphics card on the home computer wasn’t powerful enough to scroll through the images.
But it was a glimmer of hope.
And confirmation of how history was on our side. 

In the following years, editing video on the computer became as natural as breathing.

So, what is the point of “regressing” to smartphone video? 

Here are the 4 essential lessons that Smart Videos has learned on mobile video editing.

All videos on this page were made on a mobile device.
A rare image of the SMART revolution’s founder with his first smartphone. In New Orleans, July 2011
Smart Videos’ archive

Lesson 01 learn to film with a smartphone

2010-11, United States

Every video-maker knows that the best camera is the one that you have in your pocket.
Don’t be fooled, though.
In this case, it’s not size what matters.

In theory a Go Pro takes up less space than a latest generation smartphone. But we would never have founded a company called Go Pro Videos.
The reason is that by “pocket” we mean ubiquity. 

The smartphone is the best camera because we keep it on all the time.
Not only that, nowadays the first concern in people’s heads is having their phones charged. To the point that it’s no longer even a concern.
It’s a natural, socially accepted habit (“does anyone have an iPhone charger?”).

The quality?
It depends on the budget. But compared to purchasing power, the best smartphone on earth will always be cheaper than the low-cost video camera of the early 1990s.

Lesson 02 learn to edit with a smartphone

2016, Italy/Austria

In the summer of 2016, before successfully implementing its first media literacy project, Smart Videos did not yet exist.

It was the year in which the first decent mobile video editing applications began to circulate: Magisto, Video Show, Video Editor.
Many of them appeared, all at once, all very similar.
Even Adobe Softwares launched its Adobe Clip, which seemed more like an attempt not to lose market, since it remained inextricably linked to the use of Adobe Première Pro.

The best one seemed to be Vivavideo (there was a Free and a Pro version). Because it recalled the linearity of desktop editing.

So it was enough to climb a mountain, for a few days, to experience the adrenaline of high altitudes and smartphone editing.

From the experience with The Partisan, Smart Videos was born.
The Partisan chapter 01 – ep. 03
Duration: 5:00 min
So far so good – ep. 09 [VLOG]
Duration: 1:00 min

Lesson 03 make a video in less than 24h

2018, Brazil

The quality of images filmed with a smartphone has much to envy to images filmed with DSLR cameras and the like. And yet, most viewers won’t pay too much attention to it.

Speaking of editing, however, there is no competition. You can make quality videos with video editing apps, but never at the level of what you can do with a desktop computer.

So what is the added value, the unique selling point? The only possible answer: the union of time and space.

The added value is the ability to produce a video on site, immediately after filming and being able to publish the final output right away, on social media.

For this reason, one of the first experiments of Smart Videos was a travel vlog.
The aim: to show that you could film, edit and share on the web a new 1-minute video for each of the 30 days.

Lesson 04 start your mobile video marketing career

Belgium, 2020

After the many experiments and the first commercial projects of mobile video production, it was clear in what direction the future was going.

But one last (at least for the moment) important lesson was yet to come out: contrary to what many people think, in the field of marketing and business there is not much interest in technology itself.

What matters is what value technologies can create.

That’s why we remain in love with mobile video editing, but we don’t limit ourselves to it.

The smartphone remains the best camera in the world, also because it is much less intrusive (for example during street interviews).
And yet, if time and space allow, we like to integrate those images with more experimented technologies and with better final rendering.

Because what counts, in the end, is not the video itself.What matters is the message that a video, combined with the most appropriate marketing strategy, is able to get across.
Paoletta, voice of the voiceless
Duration: 0;58 sec

We want to change Europe,
one smart video at a time.

Join the SMART revolution