2 – Use Linkedin, for real!
Some people learned that they can simply use Linkedin to find the freelancer of their dreams.
Although this research does not solve the problem of the price, it can definitely help evaluate experience and expertise of a future collaborator.
It is important, though, that clients know what they are looking for and that freelancers learn how to present their expertise from a customer-centric perspective.
Clients shall not simply look at the professional experience, as any one can make up a fancy CV
: they shall rather focus on the endorsements, recommendations, and concrete samples that relate to the freelancer’s activity.
And if they see any common connection, they should definitely send a message: “Hey, I saw you know this person: would you recommend?”
On the other side, freelancers shall learn to shed light on their experience, the tasks, the lesson learned. They shall be accountable for what they declare in their profile, and they should not feel too shy to ask past clients/colleagues to endorse or recommend them.
3 – Ask more, give more
Because of the highly technical nature of freelance contributions, it is quite natural to get lost if you are the freelancer, let alone if you are the client.
Unfortunately this natural tendency often evolves into suspicion, micro-management, and all sort of mistrust.
Sometimes the freelancer should communicate more, and better
Sometimes the client should just ask: to be sure, but also to learn to evaluate.
In both cases, before making any deal, it is important to take the time to discuss any technical (and non-technical) issue that may have an impact on the quality or the speed of the delivery.
Some freelancers are afraid that long discussions may reveal complicated aspects, which will abort the deal.
Most of them, though, love what they do and they are more than eager to discuss the details of their work, if asked.