Marketing objective product launch
Type promotional videoFormat animationTechnique storytelling
Whether for marketing or advertising reasons, video is the main tool of commercial promotion, well before the digital revolution.
But while in the pre-internet era, promotional video was a one-way message, today the public relations of a brand or institution must be fed by a continuous exchange with the user.
This is why our promotional videos are always part of a more general communication strategy.
In it, users are called upon to play their part, be an integral part of marketing, provide feedback and make their voices heard.
Our promotional videos are ironic, aesthetically pure and rock & roll in the soul.
Our goal is to produce a brand video that has the same energy as a music clip.
We like to make stuff that is worth watching.
Marketing objective call to action, digital campaign
Type teaserFormat animationTechnique TV Ad
It is amazing how the vast majority of graphic animations produced in the Eurobubble seem to be made to put the audience to sleep.
As to why millions of euros continue to be thrown away every year by institutions, we have our theory.
What we would like to stress here is how a graphic animation can never be a product in itself, but must be part of a corporate communication strategy that is as intelligible and coherent as possible.