For every communication goal, there’s a video marketing solution
A video marketing solution uses the power of images to help us achieve our communication goal, whatever it may be.
What makes a video solution effective?
3 elements
A video marketing solution unfolds through preparation, production, and promotion.
In essence, it should weave together the before, the during, and the after.
1
Preparation
At this point, analysis links the audiovisual solution to a desired end. In other words, video marketing is as much about creativity as it is about data.
2
Production
The technical process of video production begins with a series of inputs (e.g. footage, text or graphics). It ends with a final output: the video file.
3
Promotion
However, the video output is useless unless I set key performance indicators (KPIs) that allow me to measure and verify the achievement of my goals.
How to choose the best video solution for your communication objective
A video solution is the combination of the best tools, formats, and practices to achieve a given communication objective.
Therefore, I am happy to share the best tips that help you get started with this complex but satisfying process.
The 10 rules of smartphone video
Whatever my goal, taste, or style, to produce a video with my smartphone, I have to follow 10 simple rules.
Popular types of video production
There are many different types of video. Which one is the right one for me and my marketing strategy?
The right equipment for a mobile video
In practice, what do I need to start a quality mobile video production, even when my budget is pretty limited?