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For every communication goal, there’s a video marketing solution

Home » 3 steps to getting started with video marketing » 2. Pick a video solution

A video marketing solution uses the power of images to help us achieve our communication goal, whatever it may be.

What makes a video solution effective?

3 elements

A video marketing solution unfolds through preparation, production, and promotion.
In essence, it should weave together the before, the during, and the after.


At this point, analysis links the audiovisual solution to a desired end. In other words, video marketing is as much about creativity as it is about data.


The technical process of video production begins with a series of inputs (e.g. footage, text or graphics). It ends with a final output: the video file.


However, the video output is useless unless I set key performance indicators (KPIs) that allow me to measure and verify the achievement of my goals.

Video marketing solutions by category

A video marketing solution is based on, but not limited to, making compelling videos. To summarise, there are three components that allow me to take up the challenge.

First, the strategy clarifies my communication objective. Secondly, the video production puts it into practice. Finally, the training provides me with the skills I lack.