What is a side media project of video marketing?
Digital marketing in general, and therefore also video marketing, have only a few years of history behind them and many years of change ahead of them.
Technology evolves, tools are refined, trends never stand still, people long for inspiration.
No media and marketing expert can avoid working on side projects as a form of continuous training.
But also as a branding and inbound marketing tool.
For many, this is an obligation, but for us it is a real raison d’être.
Let’s have a talk!
An experiment of cross media marketing
In the House of Cats people do not have the power. After invading the web, the felines are now ready to invade the capital of Europe. But they did not escape the camera of Slash Prod, the mother company of Smart Videos. Show me what cross media marketing means.
Media literacy and social inclusion
In the suburbs of Brussels, before the international press dubbed them the cradle of European terrorism, we offered a series of smartphone video workshops to show that bridges work better than walls.
Project nominated at the 2017 Visit Brussels Awards – best public initiative. Tell me about media literacy and social inclusion.
A web series in the mountains
In the mountains between Italy and Austria, we told a very personal story in the form of a documentary (or, better said, a mockumentary).
A web series in 3 seasons for a total of 90 minutes of video editing with the smartphone. In the footsteps of Carl Schmitt and Dante Alighieri. Take me to the mountains.
Smartphone videomaking and tech-education
In the school of the future, tech education will be delivered with the help of small videos, made by the students themselves. This was the vision behind a project that was never achieved. Well, not yet achieved. Take me to the school of the future.
3 benefits of working on side media projects
As explained above, digital and video marketing professionals don’t really have a choice: you can learn a lot by working with a customer. But there are limits that cannot be overcome with a given budget.
As director Jean Renoir used to say, there are films you get paid to make and others you pay to make.
Acceleration of the learning process
In the age of techniques, any professional has to train and learn continuously. Instead of paying for dubious certificates and educational schemes, learn by yourself with a side media project!
Clients do not like to pay for experiments, they pay for results. Unfortunately for you, but also for them, the more creative ideas come from uncertainty.
Creation of new lines of business
When you experiment with side projects, you can discover new passions, tools, and techniques. If we never worked on the Partisan, Smart Videos would have never existed!