3 steps to start with video marketing
3 steps are what it takes to start my video marketing journey.
Let’s look at them in detail.
The keyword here is clarity.
No matter what I want to achieve with my business online, my goal must be clear and, possibly, SMART.
What is a SMART goal? It’s a specific, measurable, achievable, relevant, and time-bound communication objective.
For example:
I want to increase my online visibility
with a 10% of Instagram followers more by the end of the month
I need to brush up on my presentation skills
so that I get at least 10 questions by the end of the event
I’m interested in YouTube marketing
and I want to make 10 videos in the next 10 weeks
I need to promote an event with a video
that doubles registrations in the next 48 hours
STEP 2
Now, I need to establish a creative video solution for my target audience in 3 parts: preparation, production, and promotion.
Sure, the good news is that I can choose from a long list of video types and follow 10 simple rules of videomaking.
STEP 3
Finally, time for iterationS.
Try once, fail. Try again, fail better.
Each iteration comes with some learning.
Still doubts? Then, book a 30-min video coaching session for free<?strong>.