Why make one video per month?
In the age of mobile devices, video marketing is now accessible to everyone.
But not everyone has the time or motivation to take it on.
In this section, let’s explore what mobile video marketing is, how it works, and why it’s important to take action – on one’s own or with the help of an expert.
What’s the difference between video and video marketing?
Video is a technical medium, video marketing is a tactic aimed at achieving a specific communication objective.
In other words, video is, by its nature, a monologue, whereas the goal of video marketing is to establish a dialogue.
Why should I make one smart video every month?
Mobile video marketing employs a range of video content to generate a dialogue between you (your company, your brand) and your audience.
The easiest way to create and nurture this positive tension is by regularly sharing engaging content.
Think of it like a Netflix series: it’s not the individual episode that captivates the audience, it’s the evolution of the story.
Who should make one video per month and how exactly?
For those who need video content for themselves or their customers, Smart Videos offers a wide range of options.
I want to make my own smart videos
Little by little, Smart Videos is on a quest to identify and select the most effective resources for you to get started with mobile video marketing.
It is part of my mission and, as you can see from my side projects, I just can’t help it 🙂
The easiest way to get started with video marketing is to check my list of tips.
I don’t have time for this
Not everyone has the time, patience or motivation to become a mobile video marketer.
In particular, Brussels-based communication agencies – but also consultancy firms and companies – may need video content on a regular basis… and they may need it done by yesterday 🙂
It’s with them in mind that Smart Videos has devised a flexible subscription model that gives everyone the chance to get started with video marketing.