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How can video generate more leads, sales, or followers?

Home » 3 steps to get started with video marketing » 1. Choose a communication objective » How can video generate more leads, sales, or followers?

Video can generate more leads, sales, or followers in three different ways: it can inform, explain, excite.
What I need to do is to choose a communication objective, then pick the most appropriate video solution.
Finally, I need to make one video per month.

How can a video per month generate more leads, sales, or followers?

be regular

If one produces a single video, before having built an audience, few will notice. Unfortunately, Rome wasn’t built in a day.

1
Inform

If my product or brand is new, my first and only goal is to raise awareness. At this stage, I exclusively have to make sure that people know that my product or brand exist.

2
Explain

If the target audience has already heard of me, it is time to explain what value I can bring to their lives. I must guard against trying to sell, it is not yet time

3
Excite

Month after month, the mistrust of my audience diminishes, as they’re now familiar with my story and my values. All I have to do is create simple conversion mechanisms.

How do I create a conversion machine with video?
7 steps

BEFORE GETTING STARTED

First and foremost, how do I build an audience for my videos?

Videos are made to be watched. Video marketing is made to achieve a goal. However, it is difficult to achieve a goal without first collecting data. To collect data, I need an audience.

The audience must be tested. In other words, to find out what my audience likes, I will have to proceed by trial and error.

This image is an illustration that is regularly associated with the topic mobile video marketing

Once I have collected enough data, I can define my video marketing strategy more precisely. In short, I will act knowledgeably and not randomly.

At the beginning, I might have unclear ideas about the kind of video I could produce. Fortunately, by clicking below, I can take a look at what a professional video plan sounds like.

let's do it
let's do it