Videos are made to be watched. Video marketing is made to achieve a goal. However, it is difficult to achieve a goal without first collecting data. To collect data, I need an audience.
The audience must be tested. In other words, to find out what my audience likes, I will have to proceed by trial and error.
Once I have collected enough data, I can define my video marketing strategy more precisely. In short, I will act knowledgeably and not randomly.
At the beginning, I might have unclear ideas about the kind of video I could produce. Fortunately, by clicking below, I can take a look at what a professional video plan sounds like.