Decorative visual of the video marketing strategy category

A video marketing strategy turns cost into investment

Home » 3 steps to getting started with video marketing » 2. Pick a video solution » Video marketing strategy

There is no point in producing a video without a proper preparation. In particular, if 80% of web traffic is video, who will notice yours?
Indeed, this is what a video marketing strategy is for.

How do I build a video marketing strategy?
7 steps

In brief, a marketing strategy is a set of rules, practices, and indicators that orient action towards a smart objective.
These 7 steps are common to any marketing strategy.
However, not all marketing strategies are created equal.

Decorative visual of the video marketing strategy category


Due to its recent invention and creative nature, examples of mobile video marketing strategy are increasing day by day.

Learn more about video marketing strategy

What’s the best approach to video marketing strategy?
First, I need to take a direction: outbound or inbound?
Second, will I base my strategy on content?
Finally, shall I build my content strategy around the use of a smartphone?

At Smart Videos, we see ourselves as pioneers in the development of this innovative marketing tactic.
It all starts with the idea that video has become a form of mass communication and that the best camera is the one people have in their pocket.