How to create a Facebook live streaming worth watching? With the right advice anyone can build the perfect audience for their marketing initiatives.
Smart Videos organises live streaming shows on Facebook, Instagram and other platforms because nothing gives more adrenaline than interaction with my audience. But how to stimulate participation and for what purpose?
Building a show, its guests and content is in itself an innovative and exciting marketing strategy.
This energy flows from the crew to the audience and back again.
Whatever the content, the audience must actively contribute to it.
Questions, polls, quizzes, contests, interviews – people are eager to make their voices heard.
The good thing about live streaming is its time definition: once the live show is over, what’s done is done.
Hence, I’ll make sure I have used all the energy at my disposal.
There is a first and essential distinction that needs to be understood with regard to live streaming on Facebook, Instagram and other social networks.
This is the distinction between single-camera and multi-camera live streaming. Single-camera live is what we produce using a smartphone: simple, straightforward, direct and undemanding.
From 2020 we will also provide multi-camera streaming services, thanks to the Ecamm software.
This solution allows us to contaminate the streaming with graphics, pre-recorded videos, guests connected via Skype.
A live show is first and foremost a container.
This makes it possible to gather and concentrate a large number of creative ideas with a limited amount of effort.
Going live means depriving yourself of the possibility of filtering the final result. We consider this loss of control to be healthy for a company’s communication.
But we know that this prospect can be scary.
We can build the television of the future with the tools and functionalities provided by social networks.
After all, independent audiovisual production has always been the driving force behind the evolution of mainstream linguistic codes.
Most importantly, our viewers can call in live, participate in prize games, express their opinion and build the programme with us. This makes them protagonists and therefore more involved.
The size of the audience of my live show depends on the size of the audience of the page I am streaming from.
I will make sure that as many people as possible are willing and available to share my show as soon as it starts.
Facebook allows me to schedule your live streaming in advance. This setting automatically creates a preview post, which you can share before the show. By clicking on it, my audience will receive a notification at the time of the broadcast.
Facebook live streaming is one of several alternatives I can choose from: in order to achieve my communication goals, I need to start making one smart video per month.
MORE TIPS
We have some experience with live streaming on Facebook. In light of this experience, we are convinced that our journey to discover the future of television is only just beginning.
We have learned a few tricks that we are happy to share with others who are passionate about this form of audiovisual interaction.
Iit takes a while for the public to become attached to new communication formats. That’s why I should create a regular appointment, so that people can join in at their own pace.
Live streaming is a container worth filling not only with ideas but also with people. Offering visibility to others by inviting them to my live show is an innovative and effective networking technique.
With the right technology it is possible to share a live stream on several platforms at once. It is normal to think of social media, but the truth is that the ways of streaming are endless.
To achieve my communication goals, I have to make videos regularly.
I can sign up for a monthly plan and receive one live streaming per month.
Or I can look for inspiration on this site and do it myself.
