Is smartphone video the future of video production?
Smartphone video is rather the present of video production. First, it makes video-making easier. Second, it makes participation, engagement, and co-creation a reality.
How do I get started with mobile video production?
7 steps
BEFORE GETTING STARTED
What kind of videos get the most views?
No one specific type of video gets more views than any other. The success of a video depends on the success of a strategy. And there are many factors that affect this, as seen elsewhere.
If I don’t accept this fact, I’m being naive. Doomed to frustration.
So how come there are kids who get millions of views on YouTube?
Because often, the most effective strategy is the most authentic and least planned. However, the problem is that the success of such a (non-)strategy is completely random.
If I’m serious about video marketing, I need to start by taking a deeper look at smartphone video production.
1. Hardware
Hardware is the no-brainer of mobile video production. The solution is in your pocket.
Which smartphone is right for me? Any device capable of recording in full HD (1920×1080), at least.
2. Software
Choosing software requires a little more thought. Do I want to film with my smartphone and edit the images comfortably on my laptop? Or do I want to get into mobile video editing?
3. Filming location
Should I go for a public or private venue? Outdoors or indoors? In general, I’ll want to work in peace, without worrying about the weather or any legal considerations.
4. Lighting
Many factors contribute to the quality of my images, but the most important is lighting: natural or artificial, neutral or expressive?
5. Audio
Viewers can tolerate images of any quality, and that includes low quality. But they will never tolerate poor audio. I can limit background noise simply by using the microphone in my smartphone headphones.
6. Shooting (or not?)
I’m not obliged to film original footage at all costs. For example, I can also download stock media from the many databases available online. Here is an example.
7. Editing & post-production
Editing means creating new meanings by cutting and pasting different pieces of raw video.
Post-production adds dynamism through use of titles, filters, or special effects (just don’t overuse them!).
ENROL IN THE SMART VIDEO MARKETING ACADEMY
I can really learn a lot by joining a community of passionate mobile video-makers.
Learn more about smartphone video production
A smartphone video production is the easiest way to approach video marketing. But I don’t limit myself to the medium, rather I focus on the communication objective.
In particular, here I can find the best tips concerning mobile video production: rules, types of video, and right equiment.
Potentially, this list is endless, because the objectives of my marketing communication can be endless.
However, it is not the type of video that determines my strategy (and therefore my success). On the contrary, once I know what I want, I will think about how to achieve it.
