Smartphone video is rather the present of video production. First, it makes video-making easier. Second, it makes participation, engagement, and co-creation a reality.
Isn’t it what the present of video marketing needs?
BEFORE GETTING STARTED
No one type of video itself gets more views. The success of a video depends on the success of a strategy and this is influenced by many factors, as we have seen elsewhere.
If I don’t accept this truth, I am naive. Doomed to frustration.
So how come there are kids who get millions of views on YouTube?
Because often the most effective strategy is the most authentic and least planned. The problem is that the success of such a (non-)strategy is completely random.
If you are serious about video marketing, start by taking a deeper look at smartphone video production.
Hardware is the no brainer of a mobile video production. The answer is in your pocket.
Which smartphone is right for me? Any device capable of recording in full HD (1920×1080), at least.
The choice of software is more delicate. Do I want to film with my smartphone and edit the images comfortably on my laptop or do I want to get into mobile video editing?
Is it better a public or private venue? Outdoors or indoors? In general, I will want to work in peace, without worrying about the weather or any legal consequences.
Many factors determine the quality of my images, but the most important is the lighting: natural or artificial, neutral or expressive?
Viewers can tolerate the sight of images of any quality, even low quality. But they will never tolerate poor audio. To limit background noise, I will simply use the microphone in my smartphone headphones.
I am not obliged to film original images at all costs. For example, I can download stock audiovisuals from the many databases available online. Here is an example.
Editing means creating new meanings from cutting and pasting different pieces of raw video.
Post-production adds dynamism thanks to titles, filters, or special effects (just do not abuse of them!).
I can really learn a lot by joining a community of passionate mobile video-makers.
A smartphone video production is the easiest way to approach video marketing. But I don’t limit myself to the medium, rather I focus on the communication objective.
In particular, here I can find the best tips concerning mobile video production: rules, types of video, and right equiment.
Potentially, this list is endless, because the objectives of my marketing communication can be endless.
However, it is not the type of video that determines my strategy (and therefore my success). On the contrary, once I know what I want, I will think about how to achieve it.
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