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Is smartphone video the future of video production?

Home » 3 steps to get started with video marketing » 2. Pick a video solution » Smartphone video production

Smartphone video is rather the present of video production. First, it makes video-making easier. Second, it makes participation, engagement, and co-creation a reality.
Isn’t it what the present of video marketing needs?

How do I get started with mobile video production?
7 steps


What kind of videos get the most views?

No one type of video itself gets more views. The success of a video depends on the success of a strategy and this is influenced by many factors, as we have seen elsewhere.

If I don’t accept this truth, I am naive. Doomed to frustration.
So how come there are kids who get millions of views on YouTube?

Because often the most effective strategy is the most authentic and least planned. The problem is that the success of such a (non-)strategy is completely random.

If you are serious about video marketing, start by taking a deeper look at smartphone video production.


I can really learn a lot by joining a community of passionate mobile video-makers.

Learn more about smartphone video production

A smartphone video production is the easiest way to approach video marketing. But I don’t limit myself to the medium, rather I focus on the communication objective.
In particular, here I can find the best tips concerning mobile video production: rules, types of video, and right equiment.

Potentially, this list is endless, because the objectives of my marketing communication can be endless.
However, it is not the type of video that determines my strategy (and therefore my success). On the contrary, once I know what I want, I will think about how to achieve it.