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Make a screen recording video that captures your audience

Home » 3 steps to getting started with video marketing » 2. Pick a video solution » Smartphone video production » Popular types of video » Screen recording video

Whether it’s a website, an app, or a simple web page presentation, a screen recording video can make any product shine.

Screen recording videos are love at first sight

benefits

Screen recording videos are a unique opportunity to showcase the right look & feel of any software product.

1
Inspire user experience

Not everyone is able to learn by doing. Or rather, they get tired much sooner. It’s not their fault: it’s just one of those times when you have to pull instead of push.

2
Use it for tutorials

It’s about explaining, not exciting. By being able to pause a video tutorial and watch it again and again, users and potential leads can choose their own pace of learning.

3
Increase traffic

Since this is a specific and timely resource, users will often consult it multiple times. By doing so, they will bring recurring traffic to the website.

Screen recording is the raw material, animation must be the output

It is important to understand that it is not the screen recording itself that generates the learning process. It’s about putting these images in the right educational context.

That’s why, when we talk about quality screen recording video, we’re talking about a specific form of graphic animation.

Why we recommend this solution

One of the main advantages of this form of video is that it is possible to produce even large amounts of material in a very small team.
And any changes are relatively easy to implement.

Why you should think twice

On the other hand, it is clear that the quality of the video presentation will depend a lot on what you have to show.
If the web page or application in question is unintuitive and graphically unattractive, video will only partially enhance the presentation.

TAKE A LOOK AT OUR SIDE MEDIA PROJECTS

Whether it’s social inclusion, cyber security or simple experimentation, Smart Videos will always be more than commercial work.

Peter, knowledge manager

★★★★★

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Eager to launch into
MOBILE VIDEO MARKETING?

To achieve my communication goals, I have to make videos regularly.
I can sign up for a monthly plan and receive one screen rercoding video per month.
Or I can look for inspiration on this site and do it myself.