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Vlogging & mobile journalism that report on new realities.

Home » 3 steps to getting started with video marketing » 2. Pick a video solution » Smartphone video production » Popular types of video » Vlogging & mobile journalism

Today’s time horizon is solely the immediate time. That’s why everyone is talking about vlogging and mobile journalism, but few are quick enough to do it.

Vlogging, mobile video, citizen journalism: what are we talking about?

benefits

It’s not enough to be close to the facts and experience them firsthand: I need to be able to quickly translate them into audiovisual products. Fortunately, the SMART revolution exists.

1
Facts and proximity

It’s not enough to be close to the facts and experience them firsthand: I need to be able to quickly translate them into audiovisual products.

2
No filtered authenticity

This proximity immediately communicates a (false) sense of authenticity. People, who tend to feel surrounded by falsehoods, value that very much.

3
The bright side of subjectivity

Beyond any boring reflection on truth and lies in the times of fake news, a personal and original perspective on facts helps people protect their subjectivity.

Vlogging around the world with a smartphone

The success of instant forms of communication, such as vlogging and mobile journalism, would not be so without the necessary tools.

Simply put, a smartphone and an internet connection. A bit less simply put, it takes some practice.

Why we recommend this solution

In short, successful vlogging does not require great technical skills, but rather a taste for storytelling and, above all, the nerve to interact in an original way with an unfamiliar geographical and social context.
It works great with travel because it is itself a journey.

Why you should think twice

At the same time, vlogging and mobile journalism can be an unexpected and unfortunate violation of others’ intimacy and privacy.
Nothing serious, but without the necessary diplomacy and sensitivity, the consequences (including legal ones) can be unpleasant.

SET YOUR COMMUNICATION OBJECTIVE

Before I can choose the right video solution, I must make sure that my team is pursuing a common communication objective.

Sara, performer

★★★★★

“After collaborating together in several projects, I can highly recommend.”

Eager to launch into
MOBILE VIDEO MARKETING?

To achieve my communication goals, I have to make videos regularly.
I can sign up for a monthly plan and receive one vlog episode/reportage per month.
Or I can look for inspiration on this site and do it myself.