Decorative visual of a marketing category

What’s the difference between inbound and outbound marketing?

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In the first place, marketing is the art of identifying a market and reaching an audience for my product or service.
A marketing strategy pursues a clear business objective.
To start with, an important distinction is the one between outbound and inbound marketing.

outbound V inbound marketing

Outbound marketing in three categories

Outbound marketing delivers convenience. People understand what my product or service is for: the only problem is that they do not pay attention.
In essence, my challenge is to push them.

1
Paid media

Evidently, advertising is the outbound technique par excellence.
It exploits the repetition of a message to an audience that cannot escape it.
At this time, this technique is increasingly expensive and less effective.

2
Earned media

Traditionally, marketing and public relations have focused on media outreach.
Lately, the crisis in newspapers and the media in general is forcing companies to pay for publication in the form of sponsored content anyway.

3
Owned media

In general, outbound marketers have largely used the telephone to reach their audience (coldcalling).
Today they can exploit their digital tools and social networks. However, they still have to make the first move.

outbound V inbound marketing

Inbound marketing in three categories

Sometimes people are not familiar with my product or service, they rather trust my authority and reputation. Hence, my challenge is to pull them until they come to me spontaneously.
In essence, inbound marketing delivers value.

1
Freebie

The most basic technique of an inbound marketing strategy is to give something away for free.
In reality, if it conceals an exchange of personal data, this offer does not create a valuable relationship.

2
Information

A good inbound marketing strategy uses relevant and reliable information to establish authority in a given field.
For example, the sharing of market studies or industry statistics promotes recognition and referencing in the industry.

3
Entertainment

A more interesting inbound technique aims to entertain the target audience.
Many professionals may feel uncomfortable.
On the contrary, it signals confidence and mastery. First and foremost, the strategy is based on being approachable.

A FEW EXAMPLES

From marketing strategy to tactics.
And back.

A marketing strategy translates business objectives into a coherent framework of key performance indicators, channels, budgets and timelines.

On the other hand, a marketing tactic focuses on the how.
To begin with, tactics indicate formats.
In short, they break down the insights of the strategy into measurable units.

where do i begin?
where do i begin?

CHOOSE YOUR MOBILE VIDEO MARKETING TOPIC

First, you need to identify your communication goal.
Then, figure out which video solution is the best fit for you.
Finally, start making one smart video every month.

1. CHOOSE YOUR OBJECTIVE

Make clear to yourself which communication goal you want to achieve.

WHY

2. PICK A VIDEO SOLUTION

Pick the best mobile video solution to implement your marketing strategy.

WHAT

3. MAKE ONE VIDEO/month

By yourself or with our help, get started with mobile video marketing.

HOW

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