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How to get started with Youtube marketing in 10 steps

Home » 3 steps to get started with video marketing » 1. Choose a communication objective » How to get started with Youtube marketing

We’re not sure it’s a good idea, but if you really want to get into YouTube marketing, make sure you have some basic principles clear in your head.

What do I need to know about Youtube?

3 key points

Everyone knows and uses Youtube, even on a daily basis. And many are thinking of using it to increase their visibility on the web. But before you launch your career as a Youtuber, there are 3 things you can’t ignore.

1
Community based

Unlike semi-closed network-based platforms such as Facebook or Linkedin, YouTube creates communities with common interests. This facilitates the creation of internal links, but also external walls.

2
Meet the algorithm

The propagation capacity of a content or a channel depends on Youtube’s algorithm: if you want it to help you achieve your business goals, the best way is to help Youtube folks achieve theirs.

3
SEO matters

Youtube is not only a video platform, it is above all a search engine. In other words, it organises and presents video content on the basis of its textual data. Make sure you understand search engine optimisation.

How do I build a Youtube marketing strategy?
10 steps

BEFORE GETTING STARTED

Are you sure you know all you need to know about video marketing?

Video marketing is the use of a video solution as a tool to achieve a marketing objective.
A video solution consists of strategy, production and promotion. Consequently, it is the purpose that defines the format and not vice versa.

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In turn, even the use of YouTube for marketing purposes presupposes the existence of a precise strategic need.

In short, I must not be influenced by the fashions of the moment, but use the platform that best combines objectives, values and resources.

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MANUAL OF THE LITTLE SMARTPHONE VIDEO-MAKER

If you want to start making videos from your smartphone, why not download our free manual?
The only thing we ask in return is that you help us do it better.

CHOOSE YOUR MOBILE VIDEO MARKETING TOPIC

First, you need to identify your communication goal.
Then, figure out which video solution is the best fit for you.
Finally, start making one smart video every month.

1. CHOOSE YOUR OBJECTIVE

Make clear to yourself which communication goal you want to achieve.

WHY

2. PICK A VIDEO SOLUTION

Pick the best mobile video solution to implement your marketing strategy.

WHAT

3. MAKE ONE VIDEO/month

By yourself or with our help, get started with mobile video marketing.

HOW

ABOUT SMART VIDEOS

Learn more about who we are and why we want you to join our revolution.

WHO