A spectre is hovering over Europe’s internet connections: it is the spectre of yet another boring video conference.
Not with the right animation strategy.
The Covid pandemic sent Zoom’s share price skyrocketing.
For most professionals around the world, this meant the start of a real nightmare.
In video conferences most of the audience shows up to make a presence.
Yet, it would be an excellent opportunity to start both a conversation and a conversion.
As the time of the video conference is extended, animation makes it possible to break through the formalities, delve into the issues, and discuss them in depth.
The animation of a video conference starts as early as the recording phase.
Increasing the number of subscribers, segmenting your audience, testing some calls to action are all part of it.
Video conferencing cannot be an online transposition of a live meeting. The attempt would not stand up to comparison.
What you need to do is rethink the event from the ground up and take advantage of tools and features that only work online.
For example, the fact that everyone is connected to the internet and focused on the same screen makes the experience, by default, a shared one.
Even if the pandemic were to pass and so-called normality were to return, the video conference format will survive.
How do we know?
It’s a simple matter of budget.
Maybe you are one of those few people who likes to keep people at a screen distance.
If so, don’t worry: we are not talking to you.
If you are wondering how to animate your next video conference, the obvious answer is called gamification.
A gamification technique consists of enriching a standard procedure with typical game mechanisms.
For example, the speaker can ask the participants questions and award a point for each correct answer.
Whoever has given the most correct answers can receive a prize at the end of the conference.
This kind of competition stimulates participation.
Life is a game, but above all it should not be wasted in boring video conferences. Often an excuse is enough for people to bring out the best in each other.
Nothing is more boring than a boring person trying to be funny. In some it is a talent, in others a practice refined over time.
The only matter is to be honest with oneself.
The best possible media training is regular training. As a member of the Smart Video Marketing Academy, you get it for free.
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It costs nothing to organise a video conference on Zoom, Google Meet, Go to meeting or any other platform.
Perhaps because the value in itself is none?
There are good moderators and bad moderators. Above all, there is the expertise with which an event, even if only online, organises and manages the timing of a conference.
In conclusion: don’t improvise, rehearse, learn from others: the devil is in the details.
From Kahoot to polls, you have endless possibilities to animate your video conference.
Be creative, let your audience have fun, create space for participants’ initiative.
Instead of simply giving the floor to your speakers, let a short video introduce them.
It is a video solution that requires a small budget, but conveys a huge effect of professionalism.
When the video conference is over, the animation work has just begun.
If you have done your job well, participants will want to know the behind the scenes, the conclusions and your next steps.
★★★★★
To achieve my communication goals, I have to learn about mobile video marketing.
I can do that at the Smart Video Marketing Academy.
Or I can look for inspiration on this site and do it myself.
