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What is the difference between teaser and trailer?

Home » 3 steps to getting started with video marketing » 2. Pick a video solution » Smartphone video production » Popular types of video » Teaser / trailer / TV ad

In general, a teaser should offer a glimpse, a trailer should be longer and give more details.
Whatever I call it, it’s a matter of adrenaline.

What are the 3 differences between teaser and trailer?

in short

It doens’t matter how you call your video production, as long as you are aware of the potential benefits of each of these two exciting video formats.


A teaser lets you know in less than 30 seconds that something is coming soon (a film but also a conference).
Instead, a trailer lasts 1 to 2 minutes and tries to convince you to take action.


A teaser is meant to make people aware, the first step of a customer journey (“now I know”).
A trailer prompts users to evaluate with more details and context (“should I?”).


Teasers are a derivative video output and rely more on psychology than on editing.
A trailer is an autonomous video production, requiring complex work of subtraction and reinvention.

Raise curiosity with a teaser and expectations with a trailer

Generally, nothing grabs a viewer’s attention as much as the desire to see how it will end: a cliffangher, a twist, a missing piece of information that will only be revealed in the following episode.

For this reason, in marketing, teasers, trailers and TV commercials create awareness but also build loyalty.

Why we recommend this solution

The production of a teaser, a trailer, a commercial within a company can improve not only public relations, but also internal communication.
To this end, in our productions, we always ask employees to play as actors and actresses.

Why you should think twice

Hence, the success of such a product depends on the complicity between the people involved in the filming.
If the staff does not decide to participate on a voluntary basis, it is better to choose a different video solution.

TV commercials at the time of social media

On one had, the TV commercial is a form of outbound communication typical of pre-web marketing. On the other hand, we are talking about a format that is familiar to the public, even the youngest audience.

Therefore, producing a TV commercial for the web means aligning a traditional language with today’s opportunities for targeting, interaction and data collection.

How to get started

Above all, what I need is an idea, one that is simple and easy to adapt. The commercial can thus become the epicentre of a communication strategy, made up of visuals, landing pages and special offers.

Communication strategy and value proposition

This simple idea has to be built around the value proposition. In fact, repetition is the mechanism exploited by television advertising.
On the web, repetition must be about the value proposition.


Teasers, trailers, and TV ADs are one of several alternatives I can choose from: in order to achieve my communication goals, I need to start making one smart video per month.


How do I get the best out of my teaser, trailer, TV ad?

In a word, the world of communication often lacks the most important ingredient: courage.

Sometimes, clients are afraid to scare their audience with an out-of-character format.

And yet, this audience are human beings, raised on bread and television, like everyone else.

Katrien, senior communication adviser


“[Smart Videos] thinks with the clients and delivers in time and according to expectations. Highly recommendable!.”

Eager to launch into

To achieve my communication goals, I have to make videos regularly.
I can sign up for a monthly plan and receive one teaser, trailer, or TV AD per month.
Or I can look for inspiration on this site and do it myself.