Every potential customer should not be convinced, but charmed.
That’s what stories are for. And anyone can tell theirs.
Sure, storytelling does not require video. But nothing is more powerful than a web series.
Above all, storytelling is a human practice, universally appreciated and practiced.
As a marketing technique, it aims to establish a channel of communication.
Because every story has its own moral, people are not averse to it. Actually, they look forward to seeing their prejudices overturned.
Finally, storytelling and seriality automatically refer back to the next episode. It is the power of sharing and no one can resist.
The importance of storytelling has been emphasized to such an extent that it has become a trite cliché. In particular, this is true in the boring world of startups.
However, we shouldn’t throw the baby out with the bathwater: in a world of cold electronic relationships, narrative conveys trust.
On one had, the use of narrative techniques in the form of audiovisual web series does not require particular creativity or resources, as much as sensitivity and empathy. In short, it’s a tactic for every budget.
On the other hand, sensitivity and empathy sometimes struggle to coexist with the economic interest at stake. And, in terms of marketing strategy, they can pose measurement problems.
The best video marketing strategy ever is based on the regular production of content. Learn why you should make one smart video each month.
To achieve my communication goals, I have to make videos regularly.
I can learn how the best video strategy works.
Or I can look for inspiration on this site and do it myself.
