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How do I define and achieve my communication objective?

Home » 3 steps to getting started with video marketing » 1. Set a communication objective

Is my aim simply to increase my online visibility or am I also looking to build my reputation? Promote an event? Improve my search ranking? Generate more leads, sales or followers?

How do I define my communication objective?

The best way to define a communication and marketing objective is using a model. Unlike a methodology, it provides a simple and flexible framework to structure my thinking.


Have you ever heard of SMART goals?

SMART is an acronym for the five parameters used to measure a marketing objective. This model has the key advantage of being easy to verify and replicate.

In general, the world of marketing offers plenty of good models, I just need to find the right balance between theory and practice.

How to reach my communication objectives

For example, the 5 Whys Model offers an approach to exhaustively break down any strategic decision while the REAN (Reach, Engage, Activate, Nurture) Model covers the key stages of the consumer journey.

In conclusion, any model that challenges my beliefs, without confining me to a purely intellectual exercise, can help me to accurately define my marketing objectives.

SHOW ME examples
SHOW ME examples


A video marketing solution is a strategy aimed at achieving specific communication objectives. At Smart Videos, we specialise in building this strategy around the use of smartphones.

Examples of communication objectives

To achieve a communication goal, I first need to ask myself the right questions. The team at Smart Videos get asked these questions by their customers and friends all the time; maybe they’ll give me some inspiration!

video marketing testimonial

Maria / Teacher

How do I increase my online visibility and reputation?

Is it a matter of business or ego? Either way, when it comes to online presence, I need to know the best place to start.

show me the answer
man wearing a cool tshirt

Cleto / Retired

How can I improve my presentation skills?

Since Covid hit, I’ve been doing a lot of Zoom. But how do I make sure people don’t fall asleep while I’m speaking?

show me the answer
smart videos testimonials

Winny & Rob / Business owners

Where should we look for free marketing training, tools, & tips?

We can’t afford to work with a cool video marketing agency, but we’d still like to learn marketing tactics and techniques.

show me the answer
stabilizer smartphone video-making

Braus / Consultant

How do I promote my business with YouTube marketing?

Above all, when considering YouTube marketing, the most important factor is familiarity with the platform and its rules.

show me the answer
video marketing testimonial

GĂ©raldine / Business owner

How can I run a marketing campaign on a small budget?

There’s little value to my work if people don’t know I exist. How can I achieve maximum results with minimum effort?

show me the answer
branding example

Donald / Former US president

How do I generate more leads, sales, and followers?

Is anybody listening to me? What does it take to create an audience of potential customers and supporters?



To achieve my communication objective, I’ll need to start asking the right questions.

To achieve my communication objective, I need to pinpoint the added value I can offer those around me.
In other words, I need to set myself a challenge. And it’s a challenge that I must not take lightly, because it’s crucial to the potential success of my marketing actions.

To conclude, achieving success with my marketing strategy in 2021, particularly if I work in a niche B2B market, requires me to be useful, inspiring and reliable.
This is how I establish trust. And with trust comes the solution.

show me the solution