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How can I increase my online visibility?

Home » 3 steps to get started with video marketing » 1. Choose a communication objective » How can I increase my online visibility?

Increasing online visibility to improve the performance of a business requires a user-centric approach.
Without understanding what questions my ideal customers are asking and what answers to give them, all my efforts will be in vain.

Which factors fuel my online visibility?

3 key factors

Online visibility for business purposes does not follow the same rules as personal digital popularity. In fact, the existence of a commercial purpose creates a natural resistance in people. How can we overcome it?

1
Objective

Talking about online visibility can be generic. The first thing is to break down my main objective into limited and realistic secondary objectives. For example, a specific number of daily visitors to my website.

2
Value

The second key element of online visibility is the analysis of my value proposition. I know that I desire the attention of users. The question is: what do these users desire?
Can I provide them with what they want?

3
Resources

Now that I know my objective and the value I can offer, I can start building my visibility strategy.
One question remains: do I have the time, money and energy to implement it fully?

The best strategy to increase online visibility

Once I have examined the objective, value and resources available to me, it is important to develop the right marketing strategy to achieve your goal.

The inbound marketing strategy (see video opposite) that we favour and recommend is one based on content production.

Why we recommend content marketing

Producing content is the best way to show the value of my experience while keeping expenses under control. It’s about translating knowledge and talent into images and text.
If I’m interested, I can find more info about content marketing here.

Why you may think twice

The best strategy for increasing one’s online visibility is based on clarity of objectives, value proposition and available resources. Unfortunately, we often discover too late that our ideas were not so clear. Read more about the channels that drive visibility.

Which channels unfold the right strategy to increase online visibility?
7 examples

BEFORE GETTING STARTED

Am I sure I know all you need to know about digital marketing?

Marketing is the science that helps my products or services find the right customer. Like any science, it requires knowledge, experimentation, and a clear objective.
These 7 channels are generic and can apply to any marketing effort.

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At the same time, I always have to remember that the more accessible a tool is (e.g. social media), the more certain it is that my competitors will also use it.

This is why I need to study the question in depth and understand my strengths and weaknesses before embarking on a business venture without having the basics in place.

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CHOOSE YOUR MOBILE VIDEO MARKETING TOPIC

First, you need to identify your communication goal.
Then, figure out which video solution is the best fit for you.
Finally, start making one smart video every month.

1. CHOOSE YOUR OBJECTIVE

Make clear to yourself which communication goal you want to achieve.

WHY

2. PICK A VIDEO SOLUTION

Pick the best mobile video solution to implement your marketing strategy.

WHAT

3. MAKE ONE VIDEO/month

By yourself or with our help, get started with mobile video marketing.

HOW

ABOUT SMART VIDEOS

Learn more about who we are and why we want you to join our revolution.

WHO