How can I increase my online visibility?
Increasing online visibility to improve the performance of a business requires a user-centric approach.
I need to understand what questions my ideal customers are asking.
Which factors fuel my online visibility?
3 key factors
Online visibility for business purposes does not follow the same rules as personal digital popularity. In fact, the existence of a commercial purpose creates a natural resistance in people. How can we overcome it?
1
Objective
Talking about online visibility can be generic. The first thing is to break down my main objective into limited and realistic secondary objectives. For example, a specific number of daily visitors to my website.
2
Value
The second key element of online visibility is the analysis of my value proposition. I know that I desire the attention of users. The question is: what do these users desire?
Can I provide them with what they want?
3
Resources
Now that I know my objective and the value I can offer, I can start building my visibility strategy.
One question remains: do I have the time, money and energy to implement it fully?
The best strategy to increase online visibility
Once I have examined the objective, value and resources available to me, it is important to develop the right marketing strategy to achieve your goal.
The inbound marketing strategy (see video opposite) that we favour and recommend is one based on content production.
Why we recommend content marketing
Producing content is the best way to show the value of my experience while keeping expenses under control. It’s about translating knowledge and talent into images and text.
If I’m interested, I can find more info about content marketing here.
Why you may think twice
The best strategy for increasing one’s online visibility is based on clarity of objectives, value proposition and available resources. Unfortunately, we often discover too late that our ideas were not so clear. Read more about the channels that drive visibility.
Which channels unfold the right strategy to increase online visibility?
7 examples
BEFORE GETTING STARTED
Am I sure I know all you need to know about digital marketing?
Marketing is the science that helps my products or services find the right customer. Like any science, it requires knowledge, experimentation, and a clear objective.
These 7 channels are generic and can apply to any marketing effort.
At the same time, I always have to remember that the more accessible a tool is (e.g. social media), the more certain it is that my competitors will also use it.
This is why I need to study the question in depth and understand my strengths and weaknesses before embarking on a business venture without having the basics in place.
1. Direct website traffic
The most direct way to generate online visibility is to create a website. I need to choose a name that is easy to remember and in line with my sector (e.g. Smart Videos). But how do I let people know that my website exists?
2. Word of mouth and referral
People talk, they like to give advice. Friends and clients can help me to let people know not only what I do, but that I do it very well. But if I have to push them, it won’t work.
3. Social media
There is a fundamental difference between using social networks for private and commercial purposes. Facebook or Instagram should not be an opportunity for free promotion, but a chance to build reputation and trust in my expertise.
4. Email
Email is also an opportunity to build trust and reputation, hence online visibility. A simple trick to promote my site discreetly is to put the url address in my signature.
5. Search engines
The process of search engine optimisation is technical and complex. For this reason, we explain it in our blog. In general, this channel allows my site to be found following a text search on Google and similar engines.
6. Events & social gatherings
In an increasingly digital world, offline channels are increasingly successful. Organising an event makes it easier to create connections and credibility. This translates into more visits to my website and social channels.
7. Paid advertising
Online target advertising allows me to reach new audiences and increase the visibility of my business at moderate prices, but only on one condition: I must have already clarified and largely tested my objectives, value and resources.
CHOOSE YOUR MOBILE VIDEO MARKETING TOPIC
First, you need to identify your communication goal.
Then, figure out which video solution is the best fit for you.
Finally, start making one smart video every month.