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What’s the difference between inbound and content marketing?

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The fundamental difference between inbound marketing and content marketing is that the former is a strategy, the latter is rather a tactics.
Content is the how, while inbound is the why.

Examples of content that I can apply to my marketing strategy

Content marketing is a tactic used to pursue a specific strategy: typically, it exploits a mix of communications, such as a blog, a YouTube channel or a newsletter.
It involves creation and, possibly, even creativity.
But not necessarily as part of an “inbound strategy”.

You can use a Youtube channel to promote your new line of yogurts (outbound). Or you can present a series of tasty recipes based on yogurt (inbound).
Inbound mkt is about creating value, it is the WHY: it targets people’s attention, as their wallet usually follows.

MAKE ONE VIDEO PER MONTH

Choose your communication objective, pick the appropriate video solution, make one video per month.

SO WHAT’S THE BEST MARKETING STRATEGY?

The perfect inbound marketing strategy starts with 5 steps.

Now you know what outbound and inbound marketing are.
You also know the difference between outbound and content marketing.

Before your dig further, these are 5 essential steps to follow, no matter what strategy or tactic you are going to use.

In conclusion, remember that a successful marketing strategy, in particular if you work in a niche B2B market, is nothing but you being useful, inspiring, reliable.
This is how you establish trust.

so, the best strategy?
so, the best strategy?

CHOOSE YOUR MOBILE VIDEO MARKETING TOPIC

First, you need to identify your communication goal.
Then, figure out which video solution is the best fit for you.
Finally, start making one smart video every month.

1. CHOOSE YOUR OBJECTIVE

Make clear to yourself which communication goal you want to achieve.

WHY

2. PICK A VIDEO SOLUTION

Pick the best mobile video solution to implement your marketing strategy.

WHAT

3. MAKE ONE VIDEO/month

By yourself or with our help, get started with mobile video marketing.

HOW

ABOUT SMART VIDEOS

Learn more about who we are and why we want you to join our revolution.

WHO