A rare image of the SMART revolution’s founder with his first smartphone. In New Orleans, July 2011
Smart Videos’ archive
Lesson 01 learn to film with a smartphone
Lesson 02 learn to edit with a smartphone
In the summer of 2016, before successfully implementing its first media literacy project, Smart Videos did not yet exist.
It was the year in which the first decent mobile video editing applications began to circulate: Magisto, Video Show, Video Editor.
Many of them appeared, all at once, all very similar.
Even Adobe Softwares launched its Adobe Clip, which seemed more like an attempt not to lose market, since it remained inextricably linked to the use of Adobe Première Pro.
The best one seemed to be Vivavideo (there was a Free and a Pro version). Because it recalled the linearity of desktop editing.
So it was enough to climb a mountain, for a few days, to experience the adrenaline of high altitudes and smartphone editing.
From the experience with The Partisan, Smart Videos was born.
Lesson 04 start your mobile video marketing career
After the many experiments and the first commercial projects of mobile video production, it was clear in what direction the future was going.
But one last (at least for the moment) important lesson was yet to come out: contrary to what many people think, in the field of marketing and business there is not much interest in technology itself.
What matters is what value technologies can create.
That’s why we remain in love with mobile video editing, but we don’t limit ourselves to it.
The smartphone remains the best camera in the world, also because it is much less intrusive (for example during street interviews).
And yet, if time and space allow, we like to integrate those images with more experimented technologies and with better final rendering.
Because what counts, in the end, is not the video itself.What matters is the message that a video, combined with the most appropriate marketing strategy, is able to get across.